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Pave the cow paths

I had not heard about “pave the cow paths” until James Tindall clued me in. The principle is not rocket science but it it feels highly applicable to where the web is currently at. Chances are you are already into paving the cow paths anyway. I amĀ  - but the phrase is a great reminder to constantly evaluate if you are really working on the right thing.

So what does it mean? Rather then designing and enforcing new ways simply help people (or users) by paving those routes they are using anyway: The cow paths where the grass is already trampled down. It is less work for you - and the adoption has already happend.

(Image by adactio)

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